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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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08333_Field_TCGG T98.txt
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1996-04-10
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It would not have interested Newton. Not only does modern
physics abandon the specialized visual space of Descartes and
Newton, it re-enters the subtle auditory space of the
nonliterate world. And in the most primitive society, as in the
present age, such auditory space is a total field of
simultaneous relations in which “change” has as little meaning
and appeal as it had for the mind of Shakespeare or the heart
of Cervantes. All values apart, we must learn today that our
electric technology has consequences for our most ordinary
perceptions and habits of action which are quickly recreating in
us the mental processes of the most primitive men. These
consequences occur, not in our thoughts or opinions, where we
are trained to be critical, but in our most ordinary sense life,
which creates the vortices and the matrices of thought and
action. This book will try to explain why print culture confers on
man a language of thought which leaves him quite unready to